The concept of personal branding suggests that, success comes from self-packaging. Personal branding can be described as the practice of people marketing themselves and their careers as brands. The term is thought to have been first used and discussed in a 1997 article by Tom Peters an authorand business consultant. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. In recent times companies and businesses often use social media influencers to endorse their goods and services thus skyrocketing their sales. Afua Rida who has carved a niche for herself as a lifestyle and social media influencer has a strong personal brand. Hence companies look out for her due to the influential power she has in the media. A most recent example being an Ernest Chemist ad being run on social media. 

                   Afua Rida (Fashion & Lifestyle Blogger)             

We all can be a brand and cultivate our power to stand out and be unique. This uniqueness draws people to our product, our services, or even just our message. Your personal brand should be about who you are, what you stand for and what you have to offer. Building a personal brand should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business, the social media influencer, or the online marketer. It is the secret sauce that can make you stand out of a stack of resumes. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace. ​A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital. 

                   If you are going to build a personal brand in this digitized world, the most easy and compelling way to do this is to make use of social media and its large audience and network of people. You can use these platforms to share your voice, project your values, build a social network with a large social media audience, and presence you can eventually monitor and monetize your content with the tools these apps have made available. Influencers, bloggers and online marketers sometimes teach and share their knowledge in their field of expertise through videos, and quotes, hosting live interactions with their followers. This is where you prove you know your stuff and gain exposure from doing so.

                In order to excel and gain recognition, its important that you find your own style, stick to it or inculcate other styles where necessary. The trick is to be able adapt effortlessly and flawlessly. It’s not advisable to do what everyone is doing and follow the crowd. Find what you have a knack for, perfect your craft and give it your best shot always. 

Building a personal brand takes time and effort, but it’s worth it. The need for a personal brand will continue to increase. It’s the one thing that no one can take away from you, and it can follow you throughout your career. It’s a leadership requirement that lets people know who you are and what you stand for. 

Afua Rida, for Ernest Chemist