FROM BEAD MAKING TO GIFTS AND FAVOURS.
With a BA in Human Resource Management, a Diploma in PR and Marketing and a Certificate in Radio Broadcasting, one would wonder how a woman would find herself venturing into the field of Beads Making, Corporate Marketing Communication Collaterals, Personalised /Tailor-Made Gifts & Favor Packaging among others. Before starting L’epifania, she worked as a marketer for some media houses and corporate institutions. The challenges she faced while working in the corporate world coupled with her desire to put her creative skills and bring out beauty in simple everyday things led her to become an entrepreneur and build a business.
Karen Naa Deedei Mensah, unintentionally developed her hobbies, and turned it into a business. With a mission to work for herself and create beautiful things from the things we have in Ghana, as well as put a smile on the faces the people who came in contact with her products, L’epifania was born. When asked how she came about the name for her business, Miss Mensah said, she discovered the name L’epifania by playing with her date of birth and what that day meant on the Catholic calendar. Lépifania, which first started off as a jewellery shop, has over the years evolved to what shows to be a one stop shop for gifts and packaging, as well as tailored and personalized gifts. The company has catered for corporate clients such as Republic Bank, Standpoint, Maersk Drilling and Innovate Solutions. One may find a wide range of assorted gifts to choose from at the Tse Addo based giftshop. Gifts such as perfumes, towels, bags, accessories, stationary, shirts, clutches among others can be purchased for a loved one, packaged and delivered per client’s direction.
With the ever growing yet rather saturated market, Miss Mensah stated that “In my business, I try to employ innovative and simple ways to present everyday things. I also work with budgets, whether small or big, when putting together packages for clients. These are the main things that make my business unique hard work, the desire to make it regardless of the challenges, learning, being innovative and adapting to new ways of doing things are the main drivers of the success of my business”.
Karen Naa Deedei Mensah is the second child in a family of five. She is a staunch Christian who loves the things of God. She loves to sing, sleep and get creative with whatever or wherever she finds herself. She’s a member of the Action Chapel International, Spintex, where she fellowships. The surest way to win her over, is to send a bowl of Banku and Okro stew with beef and salmon her way on any given day.
“Don’t be afraid to start. Working for yourself is hard, but keep the focus, pray, work hard, think outside the box, and be innovative” is the advice Miss Mensah has for the youth.
So! Whenever you find yourself around Trade Fair and its vicinity do well to pass by Lépifania and pick up a “Just Because” for a loved one.
Don’t be afraid to start. Working for yourself is hard, but keep the focus, pray, work hard, think outside the box, and be innovative